Down Rounds: Dirty Words That Aren’t That Big of a Deal
Ideally, your startup’s valuation should raise between each round of funding. You should use early investments to fund operations and growth so the company is worth more the next time you ask VCs for money. This means that your family, friends, and Series A investors will pay pennies for their shares compared to later investors. […]
Freelance Writing Lessons From a Rude Editor: 7 Takeaways
This article was originally published on MakeALivingWriting.com. For a while, I had a large client that hired many writers. My contact was an editor who managed the freelance staff. He was an abrupt man who spared no feelings. At the time, I had only worked directly with clients. I could meet their goals, but my writing […]
Add Depth to Your Content with the Hub & Spokes Structure
The hub and spokes structure is a method of adding structure and comprehensiveness to your content marketing by organizing the relationships between posts.
How to Write Effective Blog Post Titles [Guide]
Your headline is like a job interview or meeting your date’s father. You only get one impression, so you better not screw it up. Unfortunately, that’s exactly what most people do. They write a lack-luster headline, so no one reads their article. In fact, most content doesn’t get shared at all. An effective headline is the […]
5 Reasons Your Online Business Needs Content Marketing
The Internet has disrupted the way people and companies do business. “In the digital age, every business is in the publishing industry.” If you’re running an online business, content marketing is absolutely essential. If you avoid it, you’ll be left behind. Content marketing is the practice of creating informational or entertainment content that supports your […]